Hi! I'm Sarah Dzida.
My goal is to help teams build products that mean something to their users, stakeholders and communities. My process is grounded in customer discovery and validated research, and I use my interdisciplinary skill-set to build a holistic and creative product strategy.
I’ve worked with many types of teams IRL and virtually from enterprises to agencies and startups to non-profits. My clients include Walmart, Toyota, Bob Evans Grocery, the City of Los Angeles, and the Bruce Lee Foundation. My work for Lexus received recognition from the Creativity International Awards, and my work in interactive storytelling was recognized by the CommArts Interaction Awards.
In the community, I am passionate about mentoring the next generation of designers and storytellers. For three years, I co-organized the OpenIDEO Los Angeles Chapter in which I planned monthly design-thinking events, challenges and workshops for our 300 members. I taught UX bootcamps at General Assembly, and I’ve given workshops as far as Budapest and participated in panels as close as Silicon Beach in Venice, CA. I’m currently building my own educational resource library. My UX and design writing appears in UX Booth, UX Magazine and is used by teachers around the country.
At the core of my multidisciplinary heart, I’m a word person, storyteller and poet. I’ve written theatre reviews, critical essays, brochures, press releases, book covers, magazine articles, and copy for websites. For several years, I was a martial-arts book editor. Most recently, I published a hybrid poetry memoir. I received my degree in the multi-genre masters program at USC where I studied with Dana Goodyear, Mark Richard and Janet Fitch.
I’m also learning calligraphy. It’s just so pretty.
I'm the person to call when you need someone to identify, facilitate, juggle and prioritize all the complexity of making a user-friendly experience.
UX strategy and design
Product design, strategy and roadmapping
User-centered research and testing
Workshop facilitation and creation
Mentoring and teaching
Writing coach, editorial strategy and book development
People Say Nice Things
In my creative work, I'm able to explore and innovate across mediums and genres. This spills back over into my professional work and vice versa.
Five women playwrights tackle five subjects: nerds, aliens, subs vs. doms, chronic illness and panic attacks.
Premiered at the Hollywood Fringe Festival in 2015 with sold-out shows.
In 2008, there was a recession. So I decided to make a career transition to this "UX thing," and I owe a lot of success to mentors. I want to share what I learned, and that's why I'm making these tools.
If you’d like more information about me or my work, feel free to schedule a consult or email me at email@example.com
I'm available for projects, workshops and coaching.