Hi! I'm Sarah Dzida.

I'm an award-winning UX and Content Strategy consultant.
By day, I collaborate with teams to build meaningful products and experiences. By night, I experiment in storytelling.

About Me

My goal is to help teams build products that mean something to their users, stakeholders and communities. My process is grounded in customer discovery and validated research, and I use my interdisciplinary skill-set to build a holistic and creative product strategy.

Sarah works on a design exercise with a client.

I’ve worked with many types of teams IRL and virtually from enterprises to agencies and startups to non-profits. My clients include Walmart, Toyota, Bob Evans Grocery, the City of Los Angeles, and the Bruce Lee Foundation. My work for Lexus received recognition from the Creativity International Awards, and my work in interactive storytelling was recognized by the CommArts Interaction Awards.

I facilitate a design challenge with a team of subject matter experts.

In the community, I am passionate about mentoring the next generation of designers and storytellers. For three years, I co-organized the OpenIDEO Los Angeles Chapter in which I planned monthly design-thinking events, challenges and workshops for our 300 members. I taught UX bootcamps at General Assembly, and I’ve given workshops as far as Budapest and participated in panels as close as Silicon Beach in Venice, CA. I’m currently building my own educational resource library. My UX and design writing appears in UX Booth, UX Magazine and is used by teachers around the country.

Sarah presents at a conference.

At the core of my multidisciplinary heart, I’m a word person, storyteller and poet. I’ve written theatre reviews, critical essays, brochures, press releases, book covers, magazine articles, and copy for websites. For several years, I was a martial-arts book editor. Most recently, I published a hybrid poetry memoir. I received my degree in the multi-genre masters program at USC where I studied with Dana Goodyear, Mark Richard and Janet Fitch.

Sarah draws at a community space in Mexico City.

I’m also learning calligraphy. It’s just so pretty.

Sarah draws at a community space in Mexico City.

Consulting Services

I'm the person to call when you need someone to identify, facilitate, juggle and prioritize all the complexity of making a user-friendly experience.

Core Competencies

  • UX strategy and design

  • Content strategy

  • Product design, strategy and roadmapping

  • User-centered research and testing

  • Information architecture

  • Workshop facilitation and creation

  • Mentoring and teaching

  • Writing coach, editorial strategy and book development

People Say Nice Things

"We've worked on [lots] of projects, and Sarah consistently delivers work of the highest quality."
Jaime Levy | Industry Expert

"Our clients enjoy working with Sarah because she really digs into the issues."
Diran Yanikian | Agency Founder

"Sarah is creative at thinking on her feet and [understands] complexity."
Alex Molloy | Studio Founder

"Sarah is a pleasure to work with. She's highly professional and very friendly."
Ryan Hanau | Head of Design

"Sarah knows her craft, is confident in her work, and open to collaboration."
Carrie Ko | Director of Strategy

Select Clients

Creative Work

In my creative work, I'm able to explore and innovate across mediums and genres. This spills back over into my professional work and vice versa.

The book cover of Dearest Enemy: a friendship on a table.

Dearest Enemy: a friendship

If you like genre-bending memoirs about Japan and friendships, then this is for you.

This is freshly published!

A pastoral landscape and a shepherdess says "I'm fine."

Video Essays

In which I play around in video and talk about poetry, theatre, art, movies and other stuff.

Three people look into a doorway.

Daisy and Gatz: a webcomic

She's a zombie. He's a vampire. They're in love. Updated when I have time.

A worried woman while driving

Sarah Dzida the Newsletter!

I use this space to explore creativity, art, storytelling, writing, design, tech and the intersections between them—whatever that means.

A worried woman while driving

5 Sirens: Beware of Rocks!

Five women playwrights tackle five subjects: nerds, aliens, subs vs. doms, chronic illness and panic attacks.

Premiered at the Hollywood Fringe Festival in 2015 with sold-out shows.


In 2008, there was a recession. So I decided to make a career transition to this "UX thing," and I owe a lot of success to mentors. I want to share what I learned, and that's why I'm making these tools.

A worried woman while driving

Sarah Dzida the Newsletter!

I use this space to explore creativity, art, storytelling, writing, design, tech and the intersections between them—whatever that means.

Students do a post-it note exercise

DZ School of UX and Content Strategy

Want to learn how to UX from real-life client examples? This is the place.

Alice is in Wonderland and can't figure out which road to take.

Medium Articles

I write about discovery, user journeys, general principles, etc.

Contact Me

If you’d like more information about me or my work, feel free to schedule a consult or email me at sarah.dzida@gmail.com

I'm available for projects, workshops and coaching.